After running a quick online survey to gather a brief overview on which weather data is relevant to which sports group, interview goals were defined as follows. The interviews were conducted online via skype.
Understand how do sport enthusiasts check their weather data.
Understand the context of the needed data for specific activities.
Get insights why people use certain or more services in particular.
Scuba dive instructor
analysis with affinity mapping
Often planning starts a few days ahead with an interplay between checking the facts and discussing them until a decision is made.
Checking history data establishes a basic feeling for the conditions on the day itself.
Observation on site gives the final confirmation of planning. At this stage people normally finished checking weather forecasts.
User's needs of weather data are highly individual.
The main frustration is that users need to check several services to get a better understanding of weather conditions.
The collected data from the survey and interviews served as foundation for further development steps such as personas, journey maps, user flows, and the final activity profiles of the app. Regarding that the app had to be designed after the MVP method, one sports group had to be chosen as the first example group.